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BizReport : Advertising : March 06, 2014

Ad Roundup: A social network, searching speech and big data analysis

This week platforms are taking what advertisers - and consumers - can do with their platforms to the next level through speech-based search, new social integrations and deeper analytics.

by Kristina Knight

First, Qumu is adding speech search options to their Qumu Video App product. The app builds upon their Video Control Center platform, allowing brands using SharePoint to gain global scale for their video content. The speech search options will be embedded within the app for SharePoint and for the Video Control Center, allowing viewers to search for words or phrases within clips and then automatically jump to those content pieces.

"By bringing Speech Search functionality to SharePoint 2013, we are giving more power and capabilities to video users throughout SharePoint and across the enterprise," said Vern Hanzlik, Qumu's Senior Vice President and General Manager. "Since 2009, we have continued to integrate enhancements to our solution, clearly demonstrating our commitment to deliver scalable enterprise video solutions to SharePoint users."

Meanwhile Avention, formerly OneSource Information Services, is releasing a new marketing and research app, leveraging their business database and natural language processes to better interpret big data.

"The dynamics and speed of business commerce today requires a different approach to gathering and interpreting business information for sales, marketing and research professionals to be truly effective at what they do," said Jonathan A. Flatow, Avention chief executive officer. "New markets arise in which traditional identifiers like industry codes don't exist, such as 'fracking', 'cloud computing' and 'sustainability' among many others, yet there is a steady stream of available related content on the web which can be harvested to vastly improve sales, marketing and research department performance and efficiency in those new markets, as well as in the more traditional markets."

Finally, social engagement hub Dailybreak Media has integrated image-based Instagram into its platform; Dailybreak gamifies content with the hopes of engaging readers to not only read but share. For brands, the integrations is another way to target consumer sets without being invasive or seeming to 'target' them.

"Today's consumers, particularly millennials, don't want to feel targeted when they interact with a brand - they want to choose the experience, and then share it with friends instantly on social channels of choice, like Instagram," said John Federman, chairman and CEO of Dailybreak Media. "We view Instagram as a natural partner to our gamified platforms, as they both rely on creating a shareable experience that makes users want to invite their friends to participate. Instagram+ joins Pinterest+ as the latest in the growing list of innovative integrations designed to give our customers and partners all the necessary tools to grow the scale and optimize their investments across their entire social footprint."

Image via Shutterstock

Tags: advertising tools, advertising trends, Avention, DailyBreak Media, ecommerce, Qumu, social marketing

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