News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
85% of coupon users search online
U.S. shoppers are becoming increasingly savvy when searching out ways to make a saving, according to new research released by marketing services firm Valassis.
Most U.S. consumers consider themselves value seekers. Eight out of ten of the 1,000 respondents to Valassis' survey for their Shopper Marketing Report self-described themselves as 'promotion sensitive' or 'price conscious'.
This has led to more and more consumers seeking out ways in which to save money such as digital coupons and online promotions. In fact, digital media now plays a significant role in the finding and sharing of money-saving tools. Almost three-quarters (71%) of consumers who search online for coupons did so after hearing about it on social media. Furthermore, 40% shared or traded coupons on social media in 2013, up from 30% in 2012.
Overall, 85% of shoppers who use coupons search online.
However, traditional media still has the edge. More than half of consumers (52%) still prefer newspapers as a source for finding coupons, and 51% prefer direct mail.
"These results highlight the need for considering multiple touch points to deliver the right message using the right blend of print, digital and in-store media," said Lisa Reynolds, Valassis Vice President, Brand Strategy and Campaign Solutions. "With a holistic view of the consumer, marketers can best identify their target audience and optimal ways to reach and activate them along their path to purchase."
Image via Shutterstock
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
- Report: Super Bowl ads drove traffic into stores
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...