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BizReport : Social Marketing : March 24, 2014


4.1million UK mums on Facebook

March 30 is Mother's Day in the UK and Facebook has taken the opportunity to reveal some statistics about how many mothers are on the social network and how active they are.

by Helen Leggatt

Facebook looks to be a great place to get your brands and products in front of the young sons and daughters planning what to do and buy this Mother's Day.

A recent article on Facebook's UK business Page boasts of Britain's 4.1 million mothers among the social network's users with the vast majority of them (88%) logging in almost every day.

Furthermore, those mothers aren't just logging in and lurking - they post twice the number of comments than other women on Facebook aged 18+, Like 1.9 times more Pages, and post 1.6 times more photos.

According to Facebook, "mums are among the most engaged and connected people on the platform. In fact, 25% of people in the UK are friends with their mum on Facebook (more than France, Italy, Spain and Germany) - and mums overall have 1.15x more friends than other UK women".

At the time of Facebook's article (20 March, 2014) the most popular gifts being discussed on Facebook were the usual suspects - beauty, jewellery and chocolate - and was largely being driven by younger age groups using the social network to generate and share ideas.

Image via Shutterstock

Tags: audience, marketing, mom trends, mothers, social media, social network










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