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BizReport : March 31, 2014 Archive

March 31, 2014 Archive

Internet | March 31, 2014

Two audiences for iSTB marketing revealed

Marketers of Internet set-top boxes and those in related industries are currently marketing to too young an age group. New research by The Diffusion Group has revealed two main target audiences - early-Millennials and late-Boomers. >>

Social Marketing | March 31, 2014

Getting news on Facebook is an incidental experience

Recent research from Pew highlights the role of social media in consumers' news discovery and reveals how Facebook has become an accidental source of the news for many. >>

Mobile Marketing | March 31, 2014

Airlines expect dramatic rise in availability of on-board mobile payments

The next two years will see a significant rise in the number of airlines offering mobile payments on-board according to a new report from airline payment processing provider WorldPay. >>

Ecommerce | March 31, 2014

Study: Etail sites slow, not responsive

Ecommerce isn't new, but when it comes to giving shoppers a good experience many of the top retailers are still lagging. According to new data out from The Search Agency many of the Top 100 Web Retailers continue to have sites that aren't built on responsive design principles and that load slowly. >>



Blogs & Content | March 31, 2014

How mobile is pushing video

Viewers may have shifted how they watch not only television but online content, but for brands and content developers, there is still a lag between putting clips up online and finding the right viewers. >>