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BizReport : March 24, 2014 Archive

March 24, 2014 Archive

Social Marketing | March 24, 2014

Survey Says: Brand awareness key to social strategy

The social space still has its growing pains, but savvy marketers are using strategy to get around those painful areas. That according to new data out from a Social Media Marketing University survey which indicates that, because campaign ROI is so hard to measure via social channels, brands have switched strategy to track awareness rather than revenue. >>

Advertising | March 24, 2014

Releases mark interest in data, interactivity

Three new releases into the online ad space are pushing interactivity farther - one by inserting subtle motion into formats and the other two by increasing brands' ability to use data to engage. >>

Advertising | March 24, 2014

Confidence in data-driven marketing at highest level ever

The DMA describes data as 'the new gold of our economy', backed up by new data from its Quarterly Business Review that shows confidence in data-driven marketing is at its highest level ever. >>

Internet | March 24, 2014

AtTask reveals the top workplace inefficiencies facing marketers

What is it that drains creativity from your day as a marketer? Is it the back-to-back unproductive meetings, a bulging email inbox or constant interruptions and distractions? Project management and SaaS firm AtTask surveyed marketing professionals to see what their number one inefficiency at work is. >>



Social Marketing | March 24, 2014

4.1million UK mums on Facebook

March 30 is Mother's Day in the UK and Facebook has taken the opportunity to reveal some statistics about how many mothers are on the social network and how active they are. >>

Mobile Marketing | March 24, 2014

Study: People shopping more - from work

Hey, bosses, think you know what employees are doing on those long lunches, coffee breaks...or even what that screen was he just shut down when you walked by? Chances are they aren't on Facebook or IMing with home. Chances are they are shopping. >>

Ecommerce | March 24, 2014

Is your scalability strategy right?

For every business there is a scalability strategy that works. The problem is that many businesses are using more generic strategies that don't necessarily fit their objective. >>