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BizReport : March 19, 2014 Archive

March 19, 2014 Archive

Advertising | March 19, 2014

Study: Forget campaigns, get personal with Millennials

Have a great product for Millennial consumers? Forget the all-out television, radio, print and online campaigns. According to new data out from SDL the best way to reach and engage Millennials is to get personal and build a relationship. >>

Advertising | March 19, 2014

Study: Yellow Pages still working for many consumers, businesses

If you think the yellow pages and other directories are dead, think again. That is the takeaway from new data out from the Association of Direct Publishers; according to their data the ROI of directory ads averages about $24 for every $1 spent on the ad while calls to businesses from directory listings increased nearly one-third over the past three years. >>

Internet | March 19, 2014

Top 4 tips to improve online security

Business' online security isn't about one thing that will protect data and information. It's about continued vigilance. There is no finish line to say, "We made it. We are secure." The question each business has to ask is "Are we more secure today than yesterday?" One expert offers his top 4 tips for brands to improve security. >>

Ecommerce | March 19, 2014

U.S., Europe ecommerce growth driven by frequency of online shopping

Research from RetailMeNot and the Centre for Retail Research reveals that US, UK and German ecommerce markets are maturing and today's growth is fueled mainly by increased frequency of shopping online. >>

Advertising | March 19, 2014

Television remains dominant screen in UK

The AdReaction study from Millward Brown reveals that despite having the highest smartphone penetration of 30 countries surveyed Brits spend a third of their screen time watching the television. >>