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BizReport : March 18, 2014 Archive

March 18, 2014 Archive

Ecommerce | March 18, 2014

Feedzai: Half put fraud prevention on merchants' shoulders

With the recent Target data breech security is top of many retailer, financial institution and business owner minds. And that is good because new data out from Feedzai indicates consumers are placing the responsibility for data security directly on merchants' shoulders. >>

Advertising | March 18, 2014

WhitePages release validates users

A new release from WhitePages should help online businesses not only identify consumers but get them into the purchase funnel quicker. Called WhitePages PRO Identity Score, the platform validates customer identities so that orders and queries are put into business systems faster, allowing consumers to receive their products or services in a more timely manner. >>

Advertising | March 18, 2014

Top 3 tips to better use real-time data to engage shoppers

It's hard to get true real-time data into advertisers' hands because by the time the data has been collected and sent over, it's no longer considered "new". Purchase intent is fleeting - when consumers post a specific want or need, they want or need it right now. This is why, according to one expert, advertisers and brands need to turn to predictive behavior data - identifying and connecting with consumers prior to their purchase decision to increase brand awareness and chance for conversion. >>

Social Marketing | March 18, 2014

BuzzFeed, BBC most-shared publishers on Facebook and Twitter

BuzzFeed and the BBC were the most-shared English language publishers on Facebook and Twitter during the month of February, according to new data released by social monitoring platform Newswhip. >>

Mobile Marketing | March 18, 2014

Mobile users loyal to OS rather than handset brand

Mobile users are more likely to stay loyal to a mobile operating system than the brand of handset, according to a new report by Kantar Worldpanel ComTech. >>

Internet | March 18, 2014

Content marketing a growing marketing activity

Just over half of B2B brands and 68% of B2C brands have a content marketing budget in place, finds new research from comms agency Bite, but fewer than a third are able to measure the return on investment. >>