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BizReport : March 17, 2014 Archive

March 17, 2014 Archive

Ecommerce | March 17, 2014

Millennials more likely than other adults to share personal information

If brands give something of value in return, Millennials are quite happy to share personal information, according to new research by Mintel. >>

Internet | March 17, 2014

SMBs: How to know your business is safe online

While there is no way to ensure a business is 100% protected online, there are steps to take that will improve online security. There are basic protections including anti-malware software, updated operating systems, firewalls, and strong passwords. But, security is also a journey and not a final destination point. How can SMBs know if their business is on the right track? >>

Advertising | March 17, 2014

Ad expansions reflect importance of data, programmatic

This week two leading online ad platforms are expanding their reach, and the moves are an indication of the importance not only of data for advertising but the interest of businesses in programmatic buying options. >>

Mobile Marketing | March 17, 2014

Usablenet: Mobile devices surge half-billion higher

It is no secret that the mobile space is blowing up. According to new data out from Usablenet on mobile devices increased from 6.5 billion in 2012 to 7 billion in 2013 in the US, but more than that these devices are being used - around the globe - for much more than talking. >>

Ecommerce | March 17, 2014

Online video fosters consumer trust

Consumers love video and believe that companies that produce videos are more trustworthy and engaged with their customers, according to new data released by online video firm Animoto. >>

Ecommerce | March 17, 2014

Bad consumer care puts businesses in the dog house for a year

How long would you hold a grudge against a company from which you'd received bad service or had your trust in them tested? According to new research from customer experience management company Thunderbird for some consumers that disappointment can last a lifetime. >>