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BizReport : March 14, 2014 Archive

March 14, 2014 Archive

Mobile Marketing | March 14, 2014

UK leads Europe in shopping via smartphone

Businesses in the UK that don't have mobile-optimized websites should take note of new research commissioned by Google that found Brits lead the way in Europe in shopping via their smartphones. >>

Ecommerce | March 14, 2014

Forecast: Local Media to push $53b by 2017

Franchises are nothing new, but the channels local franchises have to connect with their national partners - and local consumers - have changed. Mobile and online avenues make it simpler for many to connect. In fact 2 in 5 channels franchisees are for local ads/promotions are digital, finds new data out from BIA/Kelsey Group. >>

Mobile Marketing | March 14, 2014

Studies: Mobiles want local data, authentication needs help

More and more consumers are looking to mobile for their next purchase - and that includes mobile users who are shopping locally. >>

Mobile Marketing | March 14, 2014

Company data shows how mobiles are engaging with original content

Rovio is likely one of those developers that you know about but don't realize you know about. They are the people behind Angry Birds and a slew of original, mobile content as well a ad-based content. And new data they are releasing about their platform sheds light on how mobiles are not only engaging with mobile but specifically with original content. >>

Mobile Marketing | March 14, 2014

Showrooming more prevalent among Baby Boomers

Showrooming is an activity that half of smartphone owners now engage in. But it's not the younger generation taking the lead, according to new research conducted in the UK by retail technology firm Omnico Group. >>

Mobile Marketing | March 14, 2014

Mobile: Retail apps encourage in-store shoppers

Retailers that provide a mobile app are more likely to attract in-store shoppers, according to new research released by app research and strategy organization Apigee Institute. >>