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BizReport : March 10, 2014 Archive

March 10, 2014 Archive

Ecommerce | March 10, 2014

Report reveals men's emerging role in household supermarket shopping chore

More men are to be found in the aisles of supermarkets, according to new research from Defy Media, as they increasingly take charge of the household shopping with little guidance from their spouses. >>

Advertising | March 10, 2014

How data will impact businesses in 2014

Data collection and analysis has matured over the past two years. Businesses are now using data to enhance not only traditional ad spending but native and programmatic spending as well. Even more, brands are using cloud-based data collection and analysis tools, giving them more control over what is collected and how that data is used. How will data impact 2014? >>

Social Marketing | March 10, 2014

Report: Social pushing coupon search, use

When it comes to buying new products, even those shoppers are familiar with, the deal is the thing. And shoppers are looking for deals in all the online corners - including social media. That, according to the Valassis Shopper Marketing Report. >>

Mobile Marketing | March 10, 2014

Platforms enhance mobile experience

Two additions to the mobile space may help brands enhance consumer loyalty through mobile messaging and apps. >>



Social Marketing | March 10, 2014

Few marketers plan for social media negativity

Do you have a plan in place to deal with negative social media comments? According to recent research from the Social Media Marketing University, many marketers don't. >>

Mobile Marketing | March 10, 2014

Report highlights mobile's role in hotel customer experience

New research from Magnani Caruso Dutton further highlights the increasing role of mobile in the research and booking of hotel accommodation and what hotels can do to enhance the mobile customer experience. >>