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BizReport : March 4, 2014 Archive

March 4, 2014 Archive

Social Marketing | March 04, 2014

Top 3 tips to improve professional social media profiles

Pinterest, and Facebook and Twitter, are pushing more people to buy products - especially younger consumers. New data out from Acquity Group indicates one-quarter of Millennials have purchased products because of postings on social networks. >>

Advertising | March 04, 2014

iSocket ad portal to simplify, automate direct buying options

This week iSocket is launching an advertiser portal that takes what media buyers love about direct buying and merges that with programmatic. Called iSocket For Advertisers the platform puts an automated spin on the buying and selling of premium, guaranteed inventory. >>

Ecommerce | March 04, 2014

Just 16% of consumers use mobile wallets for in-store payments

A new study highlights the slow adoption of mobile wallets by consumers and retailers alike, while a new device for the iPhone enables users to pay with their phone via any magnetic card reader. >>

Ecommerce | March 04, 2014

Social media presence diminishes consumer trust in retailers

More than half of online shoppers in the UK trust retailers less of they have a presence on a social networking platform, according to startling new research findings from market researchers YouGov SixthSense. >>



Advertising | March 04, 2014

Value of social media ads continues to elude ad agencies

Keeping up with the technology evolving in advertising and marketing is a must for an agency to be successful, but many agencies are finding it hard to justify social media ad spend due to a lack of hard ROI data to present to clients. >>