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BizReport : March 3, 2014 Archive

March 3, 2014 Archive

Research | March 03, 2014

Nielsen: Most feel brands 'don't meet needs' of aging

Brands: if you want to make an impact with consumers don't forget older shoppers. That is the takeaway from a new report out from Nielsen which indicates consumers now don't believe most brands are taking the needs and wants of older citizens into account - despite their enhanced buying power. >>

Ecommerce | March 03, 2014

How the Aggregate Knowledge/Neustar acquisition will impact online businesses

Aggregate Knowledge and Neustar have been working together for quite some time now, but recently AK was acquired by Neustar and that has many wondering how their online space will change with the move. The big picture: by improving the data space for online businesses. >>

Social Marketing | March 03, 2014

How Pinterest is pushing social commerce

If Facebook and Twitter are the social networks connecting consumers to their friends, family and favorite brands, newcomer Pinterest is the social network engaging consumers to the conversion point. >>

Mobile Marketing | March 03, 2014

Report reveals mobile's leading role in movie selection and ticketing

The Interactive Advertising Bureau's Mobile Center, InMobi and Decision Fuel teamed up to take a look at the role that mobile plays in the selection of movies and ticket purchase. >>



Internet | March 03, 2014

Report: Americans won't give up Internet, would give up TV

Twenty-five years after the Internet was a nice-to-have 'distraction' for most people, it's seen as 'indispensable' for many - to the point that they'd rather give up television than Internet access. That according to a new study out from Pew Research which finds three-quarters of American would find it quite hard not to be able to go online as they please. >>