News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Two-thirds of global mobile Internet population use Android
As the mobile world awaits the first Android phone from Nokia, the latest GlobalWebIndex figures show two-thirds of the global mobile Internet population are now using Android, significantly ahead of Apple.
A survey of 170,000 people across 32 markets, representing 89% of the global Internet population, reveals that 65% are now using Android with just 20% using Apple's iOS - a 270% increase in Android use in the last 2 years.
The biggest rises were seen in Asia, particularly in South Korea, China and Malaysia. In the U.S., however, Apple's iOS continues to account for a much higher than average share of the market with 42%, followed by Australia (40%) and Canada (37%).
In terms of handset preferences, Samsung was the most popular with 36% global penetration, followed by Nokia (22%) and iPhone (19%).
Android also boasts the larger market share of tablets - 53% compared to iOS's 40%. Of interest were GlobalWebIndex's stats about tablet sharing. More than half of those surveyed said they shared a tablet with at least one other person. According to Jason Mander, head of trends at GlobalWebIndex, the trend of sharing is common among tablet users but is less common with smarthphones "which are usually considered to be the most 'personal'" of mobile devices.
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
- Report: Super Bowl ads drove traffic into stores
- Top tips to reduce involuntary churn
- Smart Glasses that look like regular specs will invigorate market
- Less than 1 in 5 CRM managers feel they contribute to business revenues
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...