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BizReport : Mobile Marketing : February 18, 2014


Top 3 tips to improve mobile conversions

Consumers are moving into the mobile space at record-breaking speeds. And whether they are reading the morning paper, watching last night's television programming or buying a new pair of shoes, brands are looking for more ways to engage.

by Kristina Knight

ScrollMotion is one platform helping brands increase engagement via mobile devices. Their platform helps brands tell their story across levels - through sales, conference presentations or employee training. The platform helps brands building mobile apps to distribute content and measure traffic and usage.

"ScrollMotion enables companies to build incredibly engaging mobile apps, swiftly and securely distribute this content, and measure usage. All without the need for specialist programmers or additional IT infrastructure, overcoming the two major enterprise hurdles. Using our apps, our customers sell more, sell faster, sell more effectively," said Josh Koppel, Co-Founder and Chief Creative Officer, ScrollMotion.

And, says Koppel, there are ways brands can push greater mobile engagement - and revenue - now.

First, by creating a wow-factor - not just a pretty mobile site but a site that creates a great experience.

"Look for chances to create 'wow' moments. Take every opportunity to engage and amaze your consumers. For example, take a look at the in-store kiosk we created with Estee Lauder for their Lab Series of men's skin care. Awesome!" said Koppel.

Next, use your creativity and don't get stuck 'painting by numbers'.

"When developing mobile content, think non-linear, think three-dimensionally, think interactive.. The magic of interactivity will engage your customers, increase their information retention, and drive home your value proposition in terms that resonate with them," said Koppel.

Finally, make it simple.

"Be user-friendly. Think about the ease of use for the consumer first," advises Koppel.

You can read part one of my chat with Josh, including trends in the mobile commerce space, here.

Image via Shutterstock

Tags: mcommerce, mobile commerce trends, mobile engagement, ScrollMotion










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