News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Shopping via PC falls in favor of mobile
As shopping has moved into the online space, physical stores have seen a downturn in traffic. However, as new international research from PricewaterhouseCoopers reveals, it's the turn of the PC to suffer as consumers shift their shopping behavior to mobile.
In their study, 'Achieving total retail: consumer expectations driving the next retail business model' 15,000 online shoppers from 15 countries were surveyed during August and September 2013.
The findings reveal that the share of trade of physical stores continues to fall, down 5% on 2012. However, the use of PCs to shop was also down - a drop of 7% in 2013 compared to 2012.
Meanwhile, the use of mobile to shop was up significantly - 46% - but the use of tablets to shop rose even more - by 56%.
"Consumers are choosing the shopping method that suits them best," said Matthew Tod, UK retail and digital partner at PricewaterhouseCoopers. "Whilst store decline has been visible for a number of years, it now seems to be the turn of the PC to suffer as consumer shopping behavior continues to evolve."
Another interesting finding from the research is that most shoppers (57%) are choosing to stick with five or less retailers with which they regularly shop. When asked the reason for choosing their top three retailers or brands, 85% cited trust, ahead of price (79%).
"Given the rise in cyber-crime and consumer concern about personal data, this finding highlights the need for retailers to take more action to protect their reputation," said Tod.
Image via Shutterstock
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...