News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Reports: Fashion Week, Olympics driving people to mobiles
Smartphones are crucial for Fashionistas, especially during Fashion Week. According to a recent Millennial Media, On Device and the IAB survey most (76%) 'fashionistas' - women interested in fashion - were 'heavily engaged' with their smartphones during New York's Fashion Week. Another 14% were 'heavily engaged with tablets.
Some interesting findings from Millennial Media include:
• 67% of 'Fashionistas' are under age 35
• 62% buy in-store, 36% buy online and 26% buy via mobile device
• Fashionistas shopping via mobile tend to spend more
• 97% of Fashionistas use mobile devices while in stores
Millennial Media found that while most (68%) of Fashionistas spend more than $100 when shopping in-store more than three-quarters (79%) spend over the $100 mark when shopping via mobile. As for how they use mobile devices in-store the report finds:
• 29% are comparison prices
• 23% are researching products
• 18% are using social networks/sharing via socnets
Meanwhile a few statistics out from SOASTA show which countries are the most engaged with the 2014 Sochi Olympics. According to their data about one-third of smartphone traffic to the Olympic website originated from the US, another 23% from Canada and 18% from Russia. Most of these (30%) are accessing Olympics information from Chrome/32 browser windows.
About one-third of mobile consumers say they will use their smartphone or tablet apps to stay up-to-date with Olympic coverage.
Image via Shutterstock
- Brands: How Chat-As-A-Service can work for you
- Survey: Computers are the connection of choice for sports fans
- Expert: The link between returns and cart abandons
- Mobile Roundup: App releases focus on connection, analysis
- Amazon's latest delivery location - the trunk of your car
- How mobile will change in 2015
- Ad Roundup: Partnerships to deepen brands' reach
- Survey IDs SEO platforms most brand friendly
Featured White Papers
- Design Matters: How To Create The Optimal Mobile Shopping Experience
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent...
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...