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BizReport : Mobile Marketing : February 20, 2014


Report: Triple-digit growth expected for connected devices

Starting this year, connected devices are going to begin corning more of the mobile market share. According to a new report out from Millennial Media connected devices could see growth in the triple digits with Wearables leading the pack (947% expected growth); both connected/smart TVs and cars are expected to see at least 300% growth.

by Kristina Knight

Even with that strong growth rate smartphones will continue to lead the mobile pack. That according to Millennial Media's new Mobile Mix report which notes that smartphones now account for nearly three-quarters (72%) of their platform impressions.

Other interesting findings from the Mobile Mix report include:

• Android continues to serve most smartphone impressions (54%) followed by iOS (38%) and BlackBerry (7%)
• Tablet impressions are led by iOS (51%) and Android (48%)
• EBooks account for 90% of the Books/Reference application category
• Games, Music/Entertainment and Communications lead in the app space

"Communications applications have grown in popularity in the last year, and that adoption is reflected on our platform. Communications apps were the third largest on our platform in 2013, moving up one spot from 2012 . Text messaging apps, such as those that allow users to send SMS and MMS messages outside of network carrier options, are the largest sub-category of Communications applications," write the report authors.

As for the top devices, Apple leads with a 21% market share for its iPhone while Samsung holds 10% share with its Galaxy S. Apple's iPad hold just over 8% of the device share.

Image via Shutterstock

Tags: Millennial Media, mobile growth trends, mobile marketing, mobile trends










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