News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: E-devices leading to more readers?
More readers are picking up books - either e or print - that is the takeaway from a recent Pinrceton Survey Research report which shows the number of US adults who read books in 2013 was up 5% over 2012 numbers.
The Princeton Survey Research report found that 28% of Americans surveyed said they read a book in 2013; up from 23% in 2012. About 70% (7 in 10) say they are reading print books and 14% say they are listening to audiobooks. Just 4% of those surveyed said they are 'ebook only' readers.
"Though e-books are rising in popularity, print remains the foundation of Americans' reading habits. Most people who read e-books also read print books, and just 4% of readers are "e-book only." Audiobook listeners have the most diverse reading habits overall, while fewer print readers consume books in other formats," was written in the report.
Meanwhile those e-devices, especially tablets, are also having an impact on newspapers. The Newspaper Association of America reports that the average daily circulation for the six months ending on September 30, 2013 was up 3% (YoY). Much of that growth is attributed to digital subscriptions - people reading the news on tablets, e-readers and mobile devices. Sunday circulation increased a little over 1%.
Nearly half (44%) of US consumers own tablets (December 2013) according to the Consumer Eletronics Association, that is up 8% from August of 2013.
Image via Shutterstock
- Forecast: Local media revs to push $140b
- Consumers more likely to be loyal to brands with a physical presence
- Study dispels myth that 15-24 year olds are the true 'digital natives'
- Top 3 tips to better optimize branded content
- Programmatic spending skyrockets through Nexage Markeplace
- FTC's new 'merchandise rule' to come into effect before Christmas
- Brands: Why content needs better optimization
- Ad Roundup: Partnerships and acquisitions to improve platforms
Featured White Papers
- Evolving Toward the Next Phase of Email
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical...
- 6 Ways to Boost Holiday Sales & Fuel Year-round Growth
Just as the shopping seasons guide demand in many categories, they shape the conversation around these categories as well. How...
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...