News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platforms offer sales, video solutions
This week Mozu is tapping into sale tax, offering a new integration that will give merchants more control - and security - in sales tax collection; meanwhile Are You A Human is launching a new video unit that will put consumers into the driver's seat for content.
First, Volusion's Mozu is integrating AvaTax, a top-tier tax automation, to its platform. Through the integration Mozu users to tap into Alavera's AvaTax SaaS solution to automate sales and use tax processes. The tool will calculate sales tax at the point of transaction, giving merchants more security in knowing the right taxes are collected. This can also reduce the risk of audits.
Pascal Van Dooren, EVP of Sales and Marketing at Avalara said, "Manually managing sales tax is difficult, expensive, and time consuming - and businesses can face stiff penalties if they don't get it right. Avalara's SaaS offering makes sales tax compliance simple and automatic for thousands of customers every day, and we look forward to doing the same for Mozu customers. In today's electronic world it just doesn't make sense to manually manage sales tax."
Meanwhile Are You A Human has launched a play-through video ad unit. The interactive pre-roll unit is an add-on and allows viewers to skip ads yet still engage with advertiser messaging. Play-Thru for Video allows viewers to engage with quick interactions - like dragging a 'SOLD' sign onto a Quicken Loans ad - that allow them to then go on to the content they wanted.
"Pre-roll videos are effective when they're watched, but we all know that the majority of users tune out or do something else until the ad finishes," says Reid Tatoris, Are You a Human co-founder. "PlayThru for Video enables advertisers to not only deliver their message to real people, but also to get those people actively engaged. And since PlayThru allows people to get to their desired content faster, users are happy with the brand rather than annoyed."
Image via Shutterstock
- Survey: Productivity software helping SMBs communicate
- How to use community Q&A to increase your reach
- How to use organic social posts to reach non-fans
- Keyword carelessness inhibiting UK travel brands' discoverability in App Store
- Android ahead of iOS in mobile ad traffic
- BrightRoll, Marketron announcements offer more measurement
- Study: SMBs turning to multi-channel to engage
- Young adults more likely to Facebook their dining experience than review it
Featured White Papers
- "Abandon Cart Emails" - Why We Don't Buy
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping...
- Learn 5 Ways the Cloud Will Enhance Your Professional Life in 2014
In 2013, we finally understood the cloud. Now we're ready to make the most of it. Online file sharing can...
- Users Hate to Wait: 8 Timely Tips for Speeding Up Your Website
Statistic after statistic shows that even a millisecond delay on your website can prevent you from converting customers, cost a...