News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platforms offer sales, video solutions
This week Mozu is tapping into sale tax, offering a new integration that will give merchants more control - and security - in sales tax collection; meanwhile Are You A Human is launching a new video unit that will put consumers into the driver's seat for content.
First, Volusion's Mozu is integrating AvaTax, a top-tier tax automation, to its platform. Through the integration Mozu users to tap into Alavera's AvaTax SaaS solution to automate sales and use tax processes. The tool will calculate sales tax at the point of transaction, giving merchants more security in knowing the right taxes are collected. This can also reduce the risk of audits.
Pascal Van Dooren, EVP of Sales and Marketing at Avalara said, "Manually managing sales tax is difficult, expensive, and time consuming - and businesses can face stiff penalties if they don't get it right. Avalara's SaaS offering makes sales tax compliance simple and automatic for thousands of customers every day, and we look forward to doing the same for Mozu customers. In today's electronic world it just doesn't make sense to manually manage sales tax."
Meanwhile Are You A Human has launched a play-through video ad unit. The interactive pre-roll unit is an add-on and allows viewers to skip ads yet still engage with advertiser messaging. Play-Thru for Video allows viewers to engage with quick interactions - like dragging a 'SOLD' sign onto a Quicken Loans ad - that allow them to then go on to the content they wanted.
"Pre-roll videos are effective when they're watched, but we all know that the majority of users tune out or do something else until the ad finishes," says Reid Tatoris, Are You a Human co-founder. "PlayThru for Video enables advertisers to not only deliver their message to real people, but also to get those people actively engaged. And since PlayThru allows people to get to their desired content faster, users are happy with the brand rather than annoyed."
Image via Shutterstock
- Top 3 tips to ensure content is global-ready
- Survey: SMBs missing out by not being online
- Report: State of mobile travel
- PayPal wants users to eat their (pass)words
- 'Visually wired' disposition behind massive rise in infographic use
- Half of British consumers believe drone deliveries will never happen
- Social Roundup: How brands are engaging in social
- Targeted ads give Internet users the creeps
Featured White Papers
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...