News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Longevity and reliability key features youth demand of technology
Today's young people want their technology built to last and don't want to feel pushed to upgrade their devices through insignificant feature changes, according to new research from Voxburner.
Voxburner's research into the buying intentions of those aged between 16-24 found that the younger generation are rather more sensible with their choice of devices and the replacement of them that might be expected.
Far from being influenced by media hype and flashy new features, the Youth Buying Intentions 2014 report found that the youth of today want devices that are built to last and suit their needs and budget.
"I will only upgrade or replace technology when my stuff breaks and it is absolutely necessary," says research participant Jennie. "Unfortunately this is happening a lot more regularly as technology is not so sturdy, and an awful lot more glitchy these days."
Another participant, Jess C, is of the same opinion. "I'm quite rational with my purchases. I'll only upgrade when my previous item isn't working anymore. I'll often find something about a new device that excites me or offers great functionality that convinces me to finally ditch a device that hasn't been working for months."
However, for some youths the device they own is a status symbol and they will go for the wow-factor. Voxburner's research reveals that 40% of those aged 16-24 expect to purchase a new smartphone in the coming year while 30% plan to buy a new laptop.
Image via Shutterstock
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...