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BizReport : Ecommerce archives : February 18, 2014

Lack of website optimization for mobile losing UK SMEs billions in revenue

New research in the UK reveals that mobile-optimized websites among SMEs are rare and this means billions in annual revenue is not being realized.

by Helen Leggatt

hibu-logo-lg.pngJust 10% of small to medium sized enterprises in the UK have a website that is optimized for mobile users, according to a recent survey by Impact Research for UK-based website design firm hibu. Furthermore, just 4% are set up for mobile transactions.

That's despite the vast majority of SMEs (90%) believing that improving their website would bring in around 5% increase in revenue.

While many businesses have jumped online and invested in a website over the past 10 years, the survey results reveal that this isn't enough for today's businesses.

"Local businesses need a site that renders well on phones and tablets, or they are missing out on dramatic growth because 'on-the-go' people around them can't see their website well," says Matt Anderson, Chief Digital Officer for hibu.

Overall, if SMEs do not optimize websites for mobile they could be missing out on £77bn (US$128bn) in annual revenue.

Tags: local business, mobile optimization, small business, UK, website design

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