News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Lack of website optimization for mobile losing UK SMEs billions in revenue
New research in the UK reveals that mobile-optimized websites among SMEs are rare and this means billions in annual revenue is not being realized.
Just 10% of small to medium sized enterprises in the UK have a website that is optimized for mobile users, according to a recent survey by Impact Research for UK-based website design firm hibu. Furthermore, just 4% are set up for mobile transactions.
That's despite the vast majority of SMEs (90%) believing that improving their website would bring in around 5% increase in revenue.
While many businesses have jumped online and invested in a website over the past 10 years, the survey results reveal that this isn't enough for today's businesses.
"Local businesses need a site that renders well on phones and tablets, or they are missing out on dramatic growth because 'on-the-go' people around them can't see their website well," says Matt Anderson, Chief Digital Officer for hibu.
Overall, if SMEs do not optimize websites for mobile they could be missing out on £77bn (US$128bn) in annual revenue.
- Study: Half of parents frustrated by BTS shopping
- How to be sure SaaS options are right for you
- Intent HQ: Consumers want brands to be honest and transparent about data collection
- Forecast: 250 million smart wearables in use by 2018
- Ad Roundup: Making mobile, social, video simpler
- Report: Retailers' investment in mobile paying off
- Survey: Customer service/support high on brands' focus list
- How indie retailers fit into the online space
Featured White Papers
- Three Converged Media Campaigns Worth Emulating
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid...