News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Lack of product information turning online shoppers away
Digital media is transforming consumer expectations of product information, according to a new survey from GS1 UK, and many abandon a purchase when not enough information is provided.
The new research from GS1 UK, a UK-based not-for-profit organization committed to standardizing global location, transport and trading standards, reveals that 42% of 2,000 shoppers surveyed have abandoned an online purchase due to a lack of information provided.
"The benefits of product information standards for retailers, manufacturers and most importantly consumers, cannot be underestimated," says David Smith, solutions manager, digital at GS1 UK.
A quarter (24%) of shoppers said they don't trust product information provided online as much as they do that given in-store and 50% have abandoned an online purchase because they don't trust the retailer.
"In the online environment," said Smith, "missing key information used for product identification is the equivalent of being out-of-stock in a physical store."
In an effort to address the problem GS1 UK is working to develop global industry standards that can be implemented across all media channels including online, mobile and offline. Barcodes could provide the information shoppers demand and ensure seamless and consistent experiences across all channels.
"There's no doubt that the rapid pace of digital and social media will continue to transform the way consumers think, behave and interact with each other and with businesses," said Smith. "For the retail sector, the implications are huge. Brand leaders of tomorrow will need to provide a seamless, integrated and trusted purchasing experience across channels, or risk losing out to others that do."
Image via Shutterstock
- How travel brands can do more with data
- Expert: What retailers need to know about EMV
- Study: Utility apps take most of ad spend
- Holidaymakers swindled out of £2.2 million in 2014
- Brits warming to biometric technology for online banking access
- Banks missing out by focusing mobile banking ads on television
- Top 3 tips to add personality to your targeting
- Will 2015 be The Year of Mobile?
Featured White Papers
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...