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BizReport : Mobile Marketing : February 13, 2014

JiWire: Diners want mobile details

Look to the mobile space to fill empty lunch and dinner chairs. That is the big takeaway from a new report out from JiWire. Their researchers have found that mobile has a strong influence on consumers - from helping them choose where to eat to determining what they'll choose from the menu.

by Kristina Knight

According to JiWire's new Mobile Audience Insights Report underlines the importance of mobile for quick serve and casual dining restaurants. According to their data mobile devices were key in helping hungry consumers not only decide where to eat but what to order. Some interesting takeaways include:

• 75% of mobile consumers have visited a QSR/casual dining restaurant in the past 60 days
• 75% of diners say they'll try a new menu item after seeing a mobile ad
• Most diners said they preferred mobile as a source of information for dining and that mobile influenced their decisions
• 54% have tried new establishments or menu items because of mobile ads

"We are seeing first hand how mobile is reshaping the way QSR brands engage with consumers," said David Staas, president, JiWire. "The great news for QSR brands is that because of mobile, the opportunity to influence consumers during the path-to-purchase cycle and provide a new level of engagement has skyrocketed."

Most diners want menu details, special offers and location on a mobile site.

Image via Shutterstock

Tags: JiWire, mobile marketing, mobile research, QSR restaurant trends, restaurant advertising

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