News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google releases tips on Google Glass etiquette
Recent research has revealed that many have concerns surrounding the use of Google Glass, not just about their own use but of how others use the wearable technology. To educate Google Glass Explorers on etiquette, Google has just released a list of do's and don'ts.
Earlier this month, LoveMyVouchers surveyed UK consumers about their views on privacy with regards to Google Glass. Privacy was a consideration among 71% who cited, among other reasons, concern for activities such as being filmed without their permission. Furthermore, 64% said they would feel uncomfortable talking to a person sporting the wearable tech.
For those whose common sense is lacking, Google has released a swathe of do's and don'ts.
The do's are pretty straight forward and, in the main, encourage 'proper' use of the device such as using the screen lock, engaging in communities set up to provide advice and feedback and generally using the technology to explore the world. One particular do should really belong in the don'ts. Google suggests you ask permission before taking photographs or video of others - in other words, don't be creepy, or a stalker, or just plain annoying.
As for the don'ts, they are mostly common sense. Google suggests you don't 'Glass Out' (there's a new term begging entry into the urban dictionary) - in other words, limit use of Google Glass to short bursts of activity and don't attempt to use the device to read War and Peace.
In addition, advice includes not getting annoyed with all the attention you're likely to get while sporting the device, removing them while undertaking high-impact activities (or before being thumped for being found out videoing without permission) and, if in an area where smartphones are to be turned off, turn off and remove your Google Glass device, too.
Image via Shutterstock
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...