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BizReport : Social Marketing : February 24, 2014


Gigya records over 800 million social logins in 2013

Social media logins are becoming an increasingly popular way for Internet and mobile users to log in to their favorite websites as new data released by connected consumer management firm Gigya shows.

by Helen Leggatt

gigya.jpgIn 2013, Gigya had a boost from $25 million in funding and expansion in to new countries. But their market share is not the only thing that saw a significant increase. The latest research from Gigya reveals that logins via their Registration-as-a-Service and Social Login product rose a whopping 72% in 2013 compared to the previous year.

In 2013, Gigya processed over 800 million social logins bringing their total since 2009 to 1.5 billion.

In their Q4 2013 'Landscape of Social Login' report, Gigya found that Facebook continues to hold the majority (51%) although rival social networks Google+ (26%), Yahoo! (18%) and Twitter (4%) all made significant gains.

Those rankings differ slightly for mobile social logins. Facebook continues to lead with 66%, and Google+ is next with 20% but Twitter social logins via mobile is over twice that of its desktop at 9% ahead of Yahoo! with 4%.

In terms of regions, in North American Facebook holds 47% of logins, in Europe 57%, Central and South America 79%, Africa and the Middle East 75% and Asia and Pacific 82%.

Tags: research, social login, social media










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