News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Funding rounds underline interest in online ad potential
This week two funding rounds are underlining the on-going interest in the online ad space. Here are the details.
First Rocketrip has landed $2.6 million in Series A funding. Rocketrip's platform offers online brands an assist in the travel category. Through the platform employers can create a kind of rewards system for employees cost-saving actions.
"Legacy corporate travel systems that are designed to streamline the travel process and enforce policy, in fact create friction with employees and drive non-compliance in today's $160 billion-a-year US business travel industry. As a result, travelers often 'go rogue' as the industry calls it, and book travel outside of those systems," says Dan Ruch, Founder & CEO of Rocketrip. "Rocketrip is optimized for employees that are allowed to book travel using their website or vendor of choice, motivating cost sensitivity by rewarding employees with a percentage of the savings they generate. However, for companies with a more complex travel program and a mandated booking channel, Rocketrip can function in parallel with existing systems by motivating similar cost saving behavior."
Early pilot tests show the platform helped seven customers save about $20,000 over 100 trips; on average that represents a 25% reduction of travel costs.
iSocket's funding news is for $5 million; iSocket offers direct and sales automation for online brands.
"Today, the majority of display, mobile and video advertising spend goes to premium inventory that is sold directly, at guaranteed fixed prices," says Rachel Lam, SVP and Group Managing Director, Time Warner Investments, a funding round partner. "As one of the first innovators in this premium, direct-sold segment, iSocket is uniquely positioned to help advertisers and publishers automate this process. We are thrilled to be working with this talented team, and expect this investment to give us valuable insight into the fast-moving programmatic direct market."
In addition to the funding news iSocket is launching a new ad buying tool called iSocket for Advertisers. Through the new platform ad agencies and media planners can browse the iSocket publisher catalog to find reserve inventory.
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...