News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Few online shoppers in UK intend to use Bitcoin in future
Is Bitcoin the future of money? According to research undertaken by Clarity Communications in the UK, it's certainly not on the mainstream horizon yet.
While more than half of UK online shoppers have heard of virtual currency Bitcoin, very few, just 18%, intend to use it in the future. Nearly 3 in 10 (29%) said they would not use Bitcoin in the future and the same number again weren't sure. According to Clarity, 24% were indifferent and demonstrated a lack of understanding of virtual currencies.
Clarity's survey of 2,065 online shoppers in the UK for its #FutureOfMoney study reveals that the vast majority have never used any type of digital currency. The main reason for this appears to be "now knowing enough" to make an informed decision. However, 53% cited a lack of experience of digital currencies as a barrier to using Bitcoin.
According to Clarity co-founder Jason Navon, who is himself a Bitcoin owner, "recent claims that it's becoming mainstream are wide of the mark".
"These results show that there's a long way to go before Bitcoin or any of the other digital currencies achieve anything like a critical mass with consumers," he told The Telegraph. "Issues around security, price volatility and usability are among the challenges facing the developers."
While Bitcoin certainly is not yet mainstream, it is creeping in to consumers' lives. Social gaming outfit Zynga is testing BitPay for players of a select number of its games and creative technologist, Samuel Fox, has recently been in the media with his prototype Bitcoin real-time price tag concept.
While Bitcoin has received much press over the past year, its value has sky-rocketed and plummeted in equal measure, and the future of the currency is equally as unstable. While the Bank of America deems Bitcoin a "serious competitor to traditional money providers", its instability is likely to keep it from going mainstream for the foreseeable future.
Image via Shutterstock
- Netflix dominates U.S. peak Internet traffic
- Omni-channel shopping putting pressure on stores to raise shopper engagement
- Big spending forecast for UK Black Friday
- Top 3 tips for effective native ad campaigns
- Top 3 email tips for the 2014 holidays
- Study: 3/4 will use phones for holiday shopping
- Studies: Shoppers want connection
- Brands: What to prep now for Thanksgiving Weekend
Featured White Papers
- Definitive Guide to Marketing Metrics and Analytics
Download this 70-page, all-encompassing guide to learn the right metrics for understanding and interpreting marketing results, why measuring marketing programs...
- From Average to Elite: 7 Secrets of Today's Top Marketers
Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams...
- Marketing Attribution in the New World
We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign...