News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Cisco reports on the upcoming boom in mobile data traffic
As mobile devices expand from simply mobile phones and tablets, so will the amount of mobile data being used. According to a recent forecast from Internet networking form Cisco, the amount of mobile data used will skyrocket in the next four years.
Cisco predicts that mobile data traffic will exceed 190 exabytes worldwide by 2018, an 11-fold increase from last year. To put that in perspective, one exabyte is equivalent to one billion gigabytes equating to around 42 trillion images or four trillion video clips.
Cisco reveals even more extraordinary figures relating to the rise in the number of devices that will be in use come 2018. They predict that connected mobile devices will rise from 2013's 7 billion to 10 billion by 2018 - that number is 1.4 times the amount of people inhabiting the earth during that year. Incredible.
Wearable devices will certainly play a part in the increased number of devices and mobile traffic, but not by as much, nor as rapid, as many might expect. Cisco predicts that, by 2017, there will be 177 million wearable devices globally of which just 13% will incorporate mobile connectivity.
According to Cisco, "While there have been vast technological improvements to make wearables possible as a significant device category, the embedded cellular connectivity still has some barriers, such as technology, regulatory and health concerns, to overcome before it becomes widely available and adopted."
Image via Shutterstock
- SMBs: How to remain visible during the election push
- Brands: How to prepare for a non-Flash environment
- BrightEdge: Brands are missing consumer engagement with content
- Experts weigh in on the death of Flash
- Study finds payment issues top affiliates' complaint list
- Study: Indian mobile use skyrocketing
- How travel brands can stop fraud
- Cart abandonment rates lower for charities than other sectors
Featured White Papers
- The Step-By-Step Guide to Building Your Custom Attribution Model
Solving the attribution problem will be one of the most important things you do to boost ROI for your organization....
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...