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BizReport : Mobile Marketing : February 08, 2014


China reports massive rise in mobile Internet use

The latest figures out of China reveal Internet penetration now stands at 45.8%, or 618 million people. If you think that's impressive, wait until you hear how many are mobile Internet users.

by Helen Leggatt

According to the 33rd Statistical Report on Internet Development in China released by the China Internet Network Information Center, the number of Internet users in the country reached 618 million by the end of 2013, a rise of 53.58 million on the previous year.

Internet penetration was also up 3.7% to 45.8% during the same period.

Perhaps the most significant statistic in the report is that the number of mobile Internet users reached 500 million by the end of last year.

According to a report summary, "The continuous growth of mobile Internet users facilitated the development of various applications of mobile phone terminal and was a highlight of China's Internet development in 2013."

Similarly, the number of mobile gamers rose significantly - up 75.94 million during 2013 to 215 million. Meanwhile, the growth of online gamers slowed rising by just 2.34 million to 338 million in 2013.






Image via Shutterstock

Tags: China, Internet, mobile








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