News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Brits not tuning out from traditional TV sets
Research in the U.S. suggests that mobile devices will replace the traditional television set by 2022. However, this scenario seems less likely in the U.K. where the vast majority of the population still prefers the television set over their tablet or laptop.
Recent research from Irdeto, presented at CES 2014, found that more than half of U.S. consumers believe the television could be ousted by mobile devices within the next decade. Their survey of 1,000 U.S. adults aged 18 and over, conducted in late December, 2013, found that more than half (53%) expect smartphones and tablets to replace the television set by 2022 and 31% think it might happen a lot soon - within one to five years.
According to Richard Frankland, Irdeto VP of Sales, Americas, "we have reached a point where not only are devices as important to consumers as televisions, but a generational clash is also occurring between the demand for live programming and over the top services"
However, television viewing figures in the UK covering the whole of 2013, compiled by the marketing body for commercial television in the UK - Thinkbox - found that the traditional television set remains the main device on which Brits watch programming, accounting for 98.5% of total viewing.
The remaining 1.5% is accounted for by tablets and laptops and is only up slightly from 2012 when it was 1.2%.
"New screens are making TV even more convenient for viewers and creating new opportunities for advertisers," says Lindsey Clay, Thinkbox's Chief Executive. "But, the more we learn, the clearer it becomes that the TV set will remain our favorite way to watch TV - especially as on-demand services become more available on the best screen."
Image via Shutterstock
- In a digital age Out of Home advertising memorable and complementary
- Adobe: More online TV watched on smartphones than tablets
- Ad Roundup: Launches to increase mobile, social capabilities
- Zendesk: Brand promoters talk less, detractors talk more
- Spending up but enthusiasm down for Halloween celebrations in the UK
- Study: Santa's Using SaaS
- Brits have financial concerns in the run up to Christmas
- Top 3 tips to create a solid cross-device strategy
Featured White Papers
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...