News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Bizo, Jivox announcements give advertisers more to look for
This week two online powerhouses Bizo and Jivox are making announcements that should get advertisers and brands talking.
First, Bizo's Marketing Automation product helped push the company past the $12 million revenue mark in Q4 2013; for the year Bizo marked $50 million in revenue. The company credits their Marketing Automation product and the growing interest in subscription based products.
"2013 was all about bringing innovative new products to market, expanding the reach of our data, and partnering more closely with our clients to deliver results," said Russell Glass, co-founder and CEO of Bizo. "As we head further into 2014, a key focus will be maintaining our great culture as we hire new talent into the organization to take advantage of the big growth opportunity ahead of us."
Meanwhile, Jivox has secured a $5.8 million round of funding; the Jivox platform excels in multi-screen interactive technology which enables brands to better control cross channel campaigns. Part of the funding will be allocated to the Jivox IQ product.
"Interactive advertising is going through a dramatic change as consumers move from desktop computers to tablets and smartphones to consume content," said Diaz Nesamoney, CEO and founder of Jivox. "Legacy ad platforms have been unable to cater to the need for brands to deliver interactive ads across screens due to their dependence on Adobe Flash technology. This is creating a tremendous demand for HTML5 based multi-screen ad platforms like Jivox. This investment will allow us to accelerate our market leadership."
Some experts suggest multi-screen campaigns will sky rocket about 30% over the next three years and by 2017 will be responsible for about half of ad budgets.
Image via Shutterstock
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
- Study: Finance, saving important to Millenials
- Survey: More consumers want to be paperless
- Survey IDS when customers will share personal data
- Bing: Voice searches for hotels up 343% YoY
- Top 5 tips to take business paperless
- Snap Ads spend rises 593% QoQ
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...