News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
BitTag: Helping Bitcoin shoppers find the right price
The digital currency Bitcoin has been gaining more mainstream acceptance of late, but there's one problem that users have to deal with on a daily, if not hourly, basis - its value can change in the blink of an eye.
Samuel Cox, a Creative Technologist with London-based creative and technology studio, RehabStudio, has come up with a device that will make in-store shoppers using the virtual currency Bitcoin getting a better handle of its current value.
Called BitTag, and currently in prototype stage, the devices are permanently connected to a computer running the BitTag app using Bluetooth low energy technology. This enables the BitTag to automatically display the current Bitcoin price of an item. The device, which has yet to be given a unit price, uses very little processing power with an OLED display and a rechargeable LiPo battery.
The way in which BitTag works is very simple and negates the need to pay at a checkout. To display the most up-to-date price of an item in Bitcoin a shopper simply shakes the matchbox-size device. A second shake provides the shopper with a QR code that is then scanned into the shopper's smartphone to transfer the funds from their Bitcoin wallet to the store's.
"As for BitTag taking off, it's very much tied to Bitcoin, so it depends on how fast/if Bitcoin is socially accepted," says Cox "But the reaction has been really good so far."
- IAB: No YoY rise in UK ad-blocking
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...