News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beckon release aggregates data into singular view
This week a potentially game-changing platform is releasing to the public. The Beckon SaaS platform aggregates data sources into a singular view, giving brands a clear view of what is - and isn't - working with their campaigns.
Beckon's Marketing Performance Management (MPM) platform aggregates from thousands of data sources. This kind of unified look at multiple data points can more accurately pinpoint weak areas of campaigns, helping brands to better optimize and analyze messaging. And, because it is SaaS, there is not IT integration needed.
The Beckon MPM pulls data points from warehouses and APIs, but can also cc: from email programs so that spreadsheets, PDFs, email and social media reports are included in the data sets.
"There are so many ways to spend our marketing dollars, and at the same time, tremendous pressure to justify the decisions we make," said Jennifer Zeszut, CEO and co-founder of Beckon. "The question 'what's working?' is harder to answer than ever before. With this launch, marketers finally have a platform for experimentation and accountability. Beckon delivers decision support for marketing in all its modern complexity."
While still in stealth brands including Converse, Nokia and BSkyB used Beckon.
"Beckon has made our marketing data more actionable and timely," said Ray Elias, Chief Marketing Officer at StubHub, an early adopter of the platform. "Live entertainment is a fast-moving environment. If we take too long to analyze and react, we miss meaningful opportunities."
Image via Shutterstock
- Why do online shoppers switch devices between research and purchase?
- Video ad budgets increasingly diversifying beyond pre-roll
- Reports: Mobile, deals important to shoppers
- Expert: How brands can use social data
- Study finds 2/3s purchase via mobile
- Consumers shun search engines for retail sites during product discovery
- Trust holding back sharing economy adoption
- Top tips to improve cash flow
Featured White Papers
- The Keys to a 'Stop 'em & Grab 'em' Landing Page
Follow these keys when developing your landing page, and in no time you will have all of the traffic and...