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BizReport : February 26, 2014 Archive

February 26, 2014 Archive

Ecommerce | February 26, 2014

Bigcommerce Next includes single-click app purchases

This week Bigcommerce is releasing a new platform set up to help retailers better connect with customers - through apps. Called Bigcommerce Next, the platform extends the existing Bigcommerce platform by allowing etailers to launch one-click apps that allow shoppers to buy from the main hub. >>

Mobile Marketing | February 26, 2014

Zumobi's release offers content, messaging in-app

According to recent eMarketer data most execs believe mobile apps work best when communication is the key component. A new release from Zumobi could help brands better communicate with their consumers by putting both content and messaging in-app. >>

Advertising | February 26, 2014

Does your referral strategy need refining?

Great ad strategies employ techniques that are as diverse as the target audience. Most marketers aren't focused on a single persona but several. It makes a lot of sense then to use different tactics to appeal to your potential customers. Tactics to consider as part of a diverse strategy are those that create demand. >>

Ecommerce | February 26, 2014

Research reveals importance of feedback to brands and consumers

The customer's voice is even more important than ever to survive in today's competitive world, and recent research reveals that while listening is important, response is just as crucial. >>

Mobile Marketing | February 26, 2014

Consumers equate mobile with smartphones, not tablets

New research provides some unique and interesting insights into the role of mobile in the lives of consumers and their thoughts on opting in to mobile communications from brands. >>

Ecommerce | February 26, 2014

Shopping via PC falls in favor of mobile

As shopping has moved into the online space, physical stores have seen a downturn in traffic. However, as new international research from PricewaterhouseCoopers reveals, it's the turn of the PC to suffer as consumers shift their shopping behavior to mobile. >>