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BizReport : February 21, 2014 Archive

February 21, 2014 Archive

Advertising | February 21, 2014

MediaCrossing taps Lotame from cross channel analytics

MediaCrossing is tapping Lotame for a new cross channel tool that should help brands better target their core consumers. Through the partnership Lotame's DMP will be integrated with MediaCrossing's Wall Street analytics to create tradable audience data. >>

Advertising | February 21, 2014

Beckon release aggregates data into singular view

This week a potentially game-changing platform is releasing to the public. The Beckon SaaS platform aggregates data sources into a singular view, giving brands a clear view of what is - and isn't - working with their campaigns. >>

Social Marketing | February 21, 2014

Study: Target outside North America to engage Facebook users

The big takeaway from a new study looking at advertising and Facebook: brands are staying too close to home with their targeting. According to new data out from Marin Software brands should consider thinking more globally when it comes to Facebook targeting - since a growing number of the social networks users are outside the US, Mexico and Canada. >>

Advertising | February 21, 2014

Platforms offer native, augmented reality ad options

Two new platforms are offering publishers and content providers more options in the ads served within their platforms, which could prove to improve engagement from a reader standpoint. >>

Mobile Marketing | February 21, 2014

1 in 6 UK consumers receive no direct mobile communication from businesses

Marketers in the UK are failing to engage customers through mobile marketing, according to research from integrated mobile solutions specialist firm Oxygen8 Group, with one in six consumers in the country receiving no direct mobile communications from businesses. >>

Ecommerce | February 21, 2014

16% of gamers shun physical for digital distribution

More and more gamers are shunning physical media and getting their games entirely in digital form, according to the NPD Group's 'Exploring Digital Gaming' report. >>