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BizReport : February 17, 2014 Archive

February 17, 2014 Archive

Mobile Marketing | February 17, 2014

How mobile devices are changing engagement for brands

Before the 2013 holiday season, many experts said tablets and smartphones would have a huge impact on sales; however, the final results showed desktop purchasing remained in the driver's seat. But, while consumers may not be buying a lot from mobile devices they are consuming content. Here are the trends brands need to watch: >>

Trends & Ideas | February 17, 2014

MarketLive integrates ecomm platform with partner ecosystem

MarketLive is making a change to their partner ecosystem. The expansion is called MarketLive Connect, a group of providers who give those using the platform better access to retargeting data and social commerce options to help to improve conversion rates, engagement and offer different payment solutions to push experience. >>

Ecommerce | February 17, 2014

Top 3 tips to improve retail engagement online

While the mobile commerce tipping point is still far in the distance, one expert suggests that while that tipping point isn't here it is still possible for brands to tap into consumers' changing buying habits to improve revenue. >>