News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
16% of gamers shun physical for digital distribution
More and more gamers are shunning physical media and getting their games entirely in digital form, according to the NPD Group's 'Exploring Digital Gaming' report.
The NPD Group's survey of more than 6,000 people in the U.S. aged 13 and over found that more than a third (36%) now play downloaded games, be it on a computer, console or handheld device.
Among that group, 16% now only play games that are distributed digitally.
However, among all gamers, preferences differ. When asked whether they would opt for a digital or physical game version, where both games were the same price, 25% said they would opt for the digital version, 30% would go for the physical version and the remainder were undecided.
The vast majority of gamers who prefer digital versions download games for a PC (90%) with just 28% of digital gamers downloading for a console.
However, the standout finding from the report is that, despite what's happening in digital, gamers said that "their spending on digital did not have an impact on their physical game spending".
Image via Shutterstock
- Consumers prefer human touch for insurance buying, claims
- Study: Digital strategy not properly defined
- Expert: User engagement trumps viewability
- Combining contextual marketing and demographics gives 3D-view of consumer
- Research warns marketers to consider social media followers' diverse network
- Ad Roundup: Tools for content, collaboration
- Leisure travel most popular discretionary spending category in UK
- Ad Roundup: Data, ecommerce tools
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...