News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
16% of gamers shun physical for digital distribution
More and more gamers are shunning physical media and getting their games entirely in digital form, according to the NPD Group's 'Exploring Digital Gaming' report.
The NPD Group's survey of more than 6,000 people in the U.S. aged 13 and over found that more than a third (36%) now play downloaded games, be it on a computer, console or handheld device.
Among that group, 16% now only play games that are distributed digitally.
However, among all gamers, preferences differ. When asked whether they would opt for a digital or physical game version, where both games were the same price, 25% said they would opt for the digital version, 30% would go for the physical version and the remainder were undecided.
The vast majority of gamers who prefer digital versions download games for a PC (90%) with just 28% of digital gamers downloading for a console.
However, the standout finding from the report is that, despite what's happening in digital, gamers said that "their spending on digital did not have an impact on their physical game spending".
Image via Shutterstock
- SMBs: What to look for in your next device
- 3 ways analytics may be clouding your strategy
- Why brands need to know document search
- Half of cybersecurity experts say mobile payments are not secure
- Amazon the go-to place for consumers to search for products
- Which holiday season promos will motivate consumers to buy?
- Display ad revenues continue to rise despite ad blocking
- Mobile camera functionality key to capturing Millennials' loyalty
Featured White Papers
- The Retail Marketer's 2015 Holiday Playbook
Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping...