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BizReport : February 14, 2014 Archive

February 14, 2014 Archive

Advertising | February 14, 2014

Expert: What the Google/comScore deal means for online brands

By now most have heard about the new partnership between Google and comScore - a deal that would put comScore's vCE metric into Google's DoubleClick ad server. Some have touted the move as a way to measure the effectiveness of ads, but one expert suggests the online space needs more than this one move to give advertisers better metrics - and a reason to push more ad dollars into the online space. >>

Mobile Marketing | February 14, 2014

Reports: Fashion Week, Olympics driving people to mobiles

Smartphones are crucial for Fashionistas, especially during Fashion Week. According to a recent Millennial Media, On Device and the IAB survey most (76%) 'fashionistas' - women interested in fashion - were 'heavily engaged' with their smartphones during New York's Fashion Week. Another 14% were 'heavily engaged with tablets. >>

Ecommerce | February 14, 2014

How holiday ecommerce trends are impacting Q1 of 2014

Over the holiday season we saw shoppers push more than $60 billion into the ecommerce space, more than has ever been spent online. What does that increase in spending spell for 2014? >>

Ecommerce | February 14, 2014

Shoppers embrace click-and-collect service

Click-and-collect services are proving popular with shoppers and many retailers have seen a significant sales boost as a result of introducing the delivery option. >>

Social Marketing | February 14, 2014

Facebook embraces diversity with addition of 'custom' gender options

Facebook wants its users to be able to express their true self. To this end, they have introduced around 50 different terms as an alternative to the basic gender terms of male or female. >>

Mobile Marketing | February 14, 2014

InMobi mobile ad network reach second only to Facebook

Mobile ad network InMobi claims its global reach now rivals that of social networking giant Facebook. >>