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BizReport : February 13, 2014 Archive

February 13, 2014 Archive

Mobile Marketing | February 13, 2014

'Always On' number nears 50%, looks for shopping, reading options

There has been speculation for just over a year now that mobile has reached the tipping point for consumers. New research out from Vivaldi Partners underscores that tipping point with another: the always-on population, those who stay connected via mobile and computer options 24/7, is nearly at the 50% mark. >>

Mobile Marketing | February 13, 2014

JiWire: Diners want mobile details

Look to the mobile space to fill empty lunch and dinner chairs. That is the big takeaway from a new report out from JiWire. Their researchers have found that mobile has a strong influence on consumers - from helping them choose where to eat to determining what they'll choose from the menu. >>

Social Marketing | February 13, 2014

User-submitted images important to travelers researching accommodation, sight-seeing

How many reviews do you read through before committing to a hotel booking or a table at a restaurant? A new survey, conducted by PhoCusWright for TripAdvisor, reveals all. >>

Social Marketing | February 13, 2014

60% of TV show interactions on Facebook occur during broadcast

Marketers have long wanted to know about the social aspect of Facebook's relation with television viewing and, thanks to new research conducted in partnership with UK-based social television analytics firm SecondSync, they have some answers. >>



Search Marketing | February 13, 2014

83% of businesses recommend use of Twitter as marketing tool

New research from Nielsen reveals that the vast majority of small and medium sized businesses in the UK recommend the use of Twitter, saying it's a powerful business tool and a productive use of company time. >>

Ecommerce | February 13, 2014

Nexage: 2013 holidays pushed more brands into mobile

Just over $46 billion was spent online over the 2013 holidays according to comScore, and mobile was a nice slice of the retail pie. Bigcommerce reports mobile spending was up by about 50% over the holiday season. The big news, however, isn't that consumers are spending via mobile - but that retailers and other brands are beginning to catch up to those consumers through mobile advertising. >>

Ecommerce | February 13, 2014

Study: Exchanges, social push online conversions

From audience segmentation efforts to first party data use, a new report out from Neustar underlines what worked for online brands in 2013 - and indicates what may help brands excel in 2014. >>