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BizReport : February 11, 2014 Archive

February 11, 2014 Archive

Loyalty Marketing | February 11, 2014

Top tips to improve loyalty program use

Between 2010 and 2012 there was a 26% surge in loyalty/rewards program sign-ups. But, at the same time there was a 4% drop in 'active memberships' - those members who regularly use a program and are important to the brand. One expert weighs in on this trend and offers his tips for improving loyalty program participation. >>

Blogs & Content | February 11, 2014

Reputation taps Vizibility for online rep solutions

Never has reputation been more important. In the online space consumers follow brands, review brands and tell their friends how a brand responds to product issues. Enter Vizibility's online reputation management platform which helps brands keep a handle on how their reputation is faring online. >>

Ecommerce | February 11, 2014

Reports: Retailers need better customer service, mobile solutions

Customer service and customer experience. The same thing? Not really, but some of the same elements are there. Unfortunately according to a new report customer service is falling for many retailers. >>

Advertising | February 11, 2014

Google partners with comScore to attract big brand advertising

Google has been working on an ad measurement system for a number of years. However, the company has this week announced a partnership with comScore to make real-time audience metrics available to its DoubleClick clients. >>

Internet | February 11, 2014

Consumers turn to online video for home remodeling tips and inspiration

The latest Remodeling Market Index for the final quarter of 2013, released by the National Association of Home Builders, is at its highest reading since the first quarter of 2004. Research by Burst Media reveals that this trend is set to continue this Spring and homeowners and renters looking to undertake redecorating and remodeling projects will look to online video and social media for inspiration. >>

Trends & Ideas | February 11, 2014

Report reveals momentum of tablet PC market

New figures released by NPD DisplaySearch show the continued growth of the mobile PC market with tablet PC shipments forecast to reach 455 million units by 2017. >>