BizReport : February 10, 2014 Archive

February 10, 2014 Archive

Email Marketing | February 10, 2014

Study: Email personalization leads to 6x higher conversions

When it comes to email marketing personalization is the key. That according to new data out from Experian Marketing Services. According to their new report personalized email messages are generating six times higher transaction rates and revenue than their non-personalized counterparts. >>

Advertising | February 10, 2014

Funding rounds underline interest in online ad potential

This week two funding rounds are underlining the on-going interest in the online ad space. Here are the details. >>

Advertising | February 10, 2014

Ad Roundup: Video offering for fraud monitoring + device aware option for mobile

Integral Ad Science has released a new video platform set up not just to serve video ads but to determine if ads were watched, by whom and if the ad was served from a brand-safe location. The platform identifies whether the ad was started and seen by an actual viewer/consumer. It also determines to the quartile how long the ad was in view, if it was muted and if it was full-screen. >>

Trends & Ideas | February 10, 2014

BitTag: Helping Bitcoin shoppers find the right price

The digital currency Bitcoin has been gaining more mainstream acceptance of late, but there's one problem that users have to deal with on a daily, if not hourly, basis - its value can change in the blink of an eye. >>

Mobile Marketing | February 10, 2014

Cisco reports on the upcoming boom in mobile data traffic

As mobile devices expand from simply mobile phones and tablets, so will the amount of mobile data being used. According to a recent forecast from Internet networking form Cisco, the amount of mobile data used will skyrocket in the next four years. >>

Advertising | February 10, 2014

Performance display ads turn viewers into clickers

New research from performance display ad specialists Criteo reveals that click-through rates on such ads are far higher than traditional display ads, while those that click on performance display ads perform 51% more organic search clicks. >>