News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
1 in 6 UK consumers receive no direct mobile communication from businesses
Marketers in the UK are failing to engage customers through mobile marketing, according to research from integrated mobile solutions specialist firm Oxygen8 Group, with one in six consumers in the country receiving no direct mobile communications from businesses.
Head of Product Development at Oxygen8, Maria Grant, is worried that some British businesses still do not see the value in communicating with consumers via mobile.
"The mobile phone has become the lynch pin of everyday life and the opportunity to reach and engage with customers through the medium has never been greater," says Grant in a company blog post.
Her comments come on the back of research conducted by her company that shows one in six consumers in the UK aren't getting mobile marketing messages from businesses. And yet, almost a quarter (22%) of those consumers say that they would be more likely to make a purchase from a business if they received relevant and useful communications by mobile.
"Targeting consumers through the mobile phone should form an essential part of a marketer's strategy," adds Grant. "It is worrying that some businesses still don't recognize the value in mobile marketing."
The research found that among businesses that are contacting customers via mobile, email was the most common format. Of those consumers that had received mobile marketing communications, nine emails were being received every week. The least-used format was automated messages with two being received each week.
Recent research commissioned by website design firm hibu found that very few (10%) small to medium sized businesses in the UK in the UK have a mobile-optimized website, despite the majority believing it would boost revenue.
Image via Shutterstock
- Demandbase: What won't happen in 2015
- Ecommerce Roundup: Shoppers findings leads on social media
- Report: Analysis high on B2Bers New Year List
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...