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BizReport : February 7, 2014 Archive

February 7, 2014 Archive

Ecommerce | February 07, 2014

Valentine's Day could bring in $37 billion

This Valentine's Day look for more people to say 'I love you' with a gift of some sort. According to new data out from the American Express Spending and Saving Tracker people will spend an average of $213 for the holiday, a slight decrease from 2013 spending; 74% say they'll celebrate Valentine's Day with gifts. >>

Advertising | February 07, 2014

How to tell if traffic is bot-related

According to experts as much as 15% of all online ad impressions are bot-driven, amounting to a lost $42 billion each year for advertisers, publishers and brands. Ever wonder how to tell if traffic is bot related or from actual humans who are visiting a site to read the content, research a product or make a purchase? CPXi is launching the BotWatch website, set up to help brands better understand what is happening on their websites. >>

Mobile Marketing | February 07, 2014

Mobile Roundup: Integrating with TV, premium marketplaces and app intalls

Several moves in the mobile space this week is indicating a new focus on the mobile space for 2014. Here are the details: >>