News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Usablenet: Experience important for tablet shoppers
It's become common knowledge that the on-site experience is highly important for online shoppers; new research out from Usablenet indicates experience is especially important for mobile shoppers - specifically those shopping via tablet.
Retailers who want to improve online revenue might want to check how their sites are performing across screens. That according to new data out from Usablenet. According to their report most tablet shoppers (77%) can change the way they think about a brand, in general, if they have an 'unsatisfying' experience on a branded website.
What makes an unsatisfying experience? Ease of check-out as well as how simple it is to find the products a shopper wants. But, Usablenet's report also shows the quality of photographs/images and overall design of a mobile site can also impact the important experience factor. Other interesting findings include:
• 72% say they primarily use tablets at home
• 66% use tablets for product research, 63% for watching videos or looking at photos
• 51% are using tablets to build shopping lists
"Our research suggested a variety of triggers, such as TV programs, adverts, social media, email, push notifications... the options are endless, but this is extremely important as it shows that consumers have a multitude of ways to continually connect with your brand, making it more important for brands to think about tablet. A casual browse on Facebook while watching TV, seeing a link to your brand, clicking on it and being directed to the desktop site could result in a potential purchase or a consumer desire to complete a specific goal, and if the experience is poor, then there is a potential lost opportunity there," writes the company.
What can make a difference for tablet users? Nearly one-third say they want an experience that is similar to desktops (29%) and that is fast and easy (18%). Nearly 20% say they want the same content but an experience optimized for touch screen.
Image via Shutterstock
- Top 3 challenges facing retailers and how to solve them
- How to get past personas and into consumers' interests
- European Commission forces Google, Apple to make users aware of 'true cost' of an app
- Top 3 tips to improve seasonal marketing plans
- Research: Social media users less likely to post positively about their favorite products
- Twitter preps for new generation of commerce experiences
- iBeacon firm offers free hardware and installation to UK retailers
- Swrve: Report reveals one third of apps get only one minute of attention
Featured White Papers
- Everything You Need to Know About Social Media for Your Business
While social media practitioners must continue to expect and adapt to change, it is important to take note of the...