News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
U.K. leads world in online retail export
A new report from OC&C Strategy Consultants and Google reveals the success of UK retailers with the country being the world's leading ecommerce exporter.
UK retailers exported a $1 billion more goods than were imported in 2013, a trade surplus far ahead of second and third place U.S ($180 million) and Germany ($34 million).
The Global Retail E-mpire Report, from OC&C Strategy Consultants and Google, also predicts that, over the next seven years, online trade among the six biggest ecommerce markets (France, Germany, Netherlands, Nordics, U.K., U.S.) will grow fivefold to $130 billion. That's significant growth from 2013's $25 billion, driven by rising consumer confidence and a global increase in people with Internet access.
The study shows that the number of consumers searching online for British brands and retailers from outside of the UK is growing on average by 46% a year since 2010.
"The success of UK retailers can partly be attributed to operating in the most advanced ecommerce market in the world, but also to the high level of trust international customers have in UK brands and retailers," says Peter Fitzgerald, director at Google. "Looking to the future, any retailer wishing to enter the market must adopt a digital-first strategy to succeed."
The U.K.'s success in online export was attributed to sought-after retailers such as ASOS and Net-A-Porter. The reasons behind UK retailers' strong performance against overseas domestic competition were better choice, advantaged pricing and a compelling site and customer service experience.
- Report: Mobile web use doubles
- Ad Roundup: Tools to improve experience
- Study finds customer service key for BTS success
- IAB/UKOM cuts through confusion with 'definitive' data on time Brits spend online
- Google pauses Flash and signals new ad age of HTML5
- Studies ID how Millennials are connecting
- Black Friday UK predicted to break £1bn in online sales
- Smaato: Spending on mobile web ads soars
Featured White Papers
- Why Marketing Should Be Personal
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization...
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...