News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Toyota unveils mobile ads that really speak to their audience
When developing ads, whether in traditional media, digital or mobile, you really want them to speak to your target audience. New mobile ads for the Toyota Corolla really do speak to you, with voice-activated technology.
Ads that mimic the experience of Toyota's in-car multi-media and telematics system, Entune Audio, have been developed for mobile using speech recognition software from Nuance Communications.
The ads allow consumers to have a two-way conversation with the ad, just as if they were using Entune Audio in Toyota's new Corolla model, by employing Millennial Media's 'Voice Show & Tell' ad unit.
"Millennial Media's new voice ads deliver on three crucial areas of importance for advertisers: driving engagement and user interaction, delivering relevant content, and creating a campaign uniquely suited for mobile," says Mollie Spilman, Millennial Media's executive vice president of global sales and marketing.
"Toyota's innovative campaign represents a landmark occasion both in mobile advertising and automotive marketing."
The 'Voice Show & Tell' ad unit is a responsive mobile ad format, available for both iOS and Android, which uses speech-to-text functionality to power an engaging two-way conversation between an ad and the consumer.
Image via Shutterstock
- SMBs: What to look for in your next device
- 3 ways analytics may be clouding your strategy
- Why brands need to know document search
- Half of cybersecurity experts say mobile payments are not secure
- Amazon the go-to place for consumers to search for products
- Which holiday season promos will motivate consumers to buy?
- Display ad revenues continue to rise despite ad blocking
- Mobile camera functionality key to capturing Millennials' loyalty
Featured White Papers
- The Retail Marketer's 2015 Holiday Playbook
Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping...