News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
SMBs resolving to make 2014 strong
Just seven days after much of the world was making resolutions to lose weight or finally date that guy or get that promotion, many of the resolutions are already gathering dust. But, for small businesses, resolutions are more serious business.
According to a new Constant Contact survey most (53%) of small businesses make New Year's Resolutions each year and about one-third (33%) say their 'are successful' at keeping those resolutions. In fact most (53%) say business resolutions are simpler to keep than personal resolutions.
"I think most of us can relate to the treadmill gathering dust in the basement, or the long-abandoned pledge to stop procrastinating, so it's easy to see why the majority of people surveyed think business-related New Year's resolutions are easier to keep than personal ones," said Christopher M. Litster, senior vice president of sales and marketing at Constant Contact. "Business resolutions can be easier to measure, as can the rewards if you stick to them, so I think staying focused on them can feel a bit easier."
What resolutions are topping the list for 2014?
• 26% want to increase annual revenue while 18% want to run a more efficient business
• 16% are resolving to find more customers/clients
• 10% say they'll try new marketing tactics
As for resolutions that have worked in the past - those surveyed said resolutions like 'asking for help' and 'building the team' helped them thrive in year's past. Money wise, many SMBs are thinking big - like retirement, buying the competition or increasing their reserve case to six months of revenue. Other areas SMBs would like to capitalize include:
• Conduct 'full on' marketing blitzes
• Consistently create online content/use social media
• Get mobile with interactive sites built on CMS platforms
Image via Shutterstock
- Study: Most want loyalty to be mobile
- Expert: Data key to video strategy
- Study: Half of loyalty club members want retail redemption options
- Unilever to up digital spend following display ad trial
- FreeWheel: Video ad views up 24% YoY
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...