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BizReport : Ecommerce : January 10, 2014


Reports: Mobile commerce up 50% over holiday season

Bigcommerce reports auto and accessories retailers using their platform are having the most success - right now - in the online space. Over the 2013 holidays automotive retailers using Bigcommerce's platform out-performed the likes of AutoZone and O'Reilly while jewelry/accessories retailers saw 31% growth.

by Kristina Knight

Other interesting findings from BigCommerce include:

• Book/movie/music retailers saw a 14% decrease in revenue
• Small retailers in sporting goods, toys and electronics are out-selling big-box retail stores like Cabela's, Toys-R-Us and Fry's
• Verticals with the highest demand included Wedding/Bridal, Furniture and Home Improvement brands

Meanwhile, new data out from the Custora Pulse finds mobile ecommerce skyrocketed at a 50% YoY growth rate; about 1 in 3 purchases were made on a smartphone or tablet over the 2013 holidays. Ecommerce sales increased about 12% from the 2012 to the 2013 holiday shopping season. The report also indicates Social Commerce is not hitting home with shoppers.

"Social networks (including Facebook, Twitter, Pinterest and Instagram) generated less than 2% of e-commerce sales during the holiday shopping season, same as in 2012," said Corey Pierson, Custora CEO.

Finally, insights from FreshPlum indicate most holiday shoppers finish their buying frenzy around December 19. Their data, culled from analysis of $2 million in daily transactions, shows clothing retailers see bigger revenue bumps in mid-December than over the Thanksgiving Weekend sales. The data also shows:

• Toys/Games retailers see between 30% and 50% of their sales in November
• Office supply stores see their biggest sales days mid-week
• Pet supply retailers saw a large number of shoppers take advantage of early sales

Image via Shutterstock

Tags: BigCommerce, Custora, ecommerce, ecommerce trends, Fresh Plum, online shopping trends










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