News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: Transition screens important for mobile
As important as experience has become for the mobile space, one more mobile item is growing in importance: transition screens. According to new data from appssavvy full-screen mobile ads that included a transition screen increased engagement levels by nearly 50%.
Transition screens might include information about what the customer did - clicked a link, leveled up in a game, liked a product, etc - or they might hold contextually relevant content.
"This insight demonstrates the opportunity for mobile publishers, both app and web, to dramatically increase brand advertising engagement through effective ad delivery by introducing ads with contextual transition screens," said Chris Cunningham, co-founder and CEO of appssavvy. "Audiences spending time on mobile devices is not enough to satisfy brand advertisers, especially when only offered standard banner ads. Our technology has identified the ability to increase effectiveness, while, importantly, delivering advertising in a unique way that when the user receives, they do so positively and engage."
"As an activity-centric platform, our core focus has been reaching audiences at a time they are most receptive to advertising and aligning ad delivery with the user experience," said Michael Burke, co-founder and president of appssavvy. "This insight proves that through innovation, there is an opportunity to take mobile advertising beyond its current status today serving mainly direct response and app advertising."
Meanwhile, mobile gaming continues to gain popularity with consumers. App Annie's portable gaming report shows that Amazon's Kindle Fire is a favorite with gamers, beating out other Android tablets using Google Play; Android and Apple devices are growing closer in user numbers, but Apple's users are spending more. The App Annie report shows Apple users out-spent Google Play user revenue three to one.
Image via Shutterstock
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...