News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: Multi-tasking is bad for business
Multi-tasking means you can get more done in less time, right? Actually, not according to new research. According to some experts multi-tasking actually slows down task progress and can lead to more errors because of the distractions of working on several projects at once.
A new infographic from FuzeBox underlines the dangers of multi-tasking for businesses. While many people excel at multi-tasking, the graphic also shows the cost of distracted workers for businesses - an estimated $450 billion per year, globally. According to the infographic:
• People check phones an average of 150 times per day
• Most are 'on task' for just over a minute before being interrupted
• Post-interruption, it takes about 25 minutes to resume a task
Multi-tasking was also found to lead to a 40% drop in worker productivity and to make up to 50% as long to finish a task as those who do not multi-task. Where are workers multi-tasking most? More than 90% say they multi-task during meetings, 57% during phone calls and 23% during web conference calls.
"Considering the amount of time we spend in meetings - 52 percent of survey respondents spend 1-3 hours in meetings weekly and 34 percent spend between 4 and 10 hours in meetings every week - we are wasting a lot of time by simply not focusing on the tasks and conversations at hand. But, our distraction is not entirely voluntary or even conscious. Our attention is under siege and we are merely reacting, like Pavlov's dogs, to the call of a new message or other tasks. In fact, according to a major mobile carrier, the average person checks their smartphone approximately 150 times per day," writes the company.
What are businesses to do? Encourage workers to 'unplug' from connected devices and scheduling time better so that there isn't a rush to finish multiple projects at one time.
Image via Shutterstock
- UK retailers need to improve returns process
- Shoppers want more in-store tech
- Resolving customer issues quickly leads to greater brand loyalty
- Top 3 benefits for ecommerce success
- Research reveals extent of secondary revenue generation among UK retailers
- Report: Bot attempting to steal gift cards
- Ad Roundup: Analysis basis for releases, expansions
- Half of UK charities have no digital strategy
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...